Next Street's marketing solutions are designed to realize our clients' business goals, not simply get a message out. We begin most assignments with a brand audit: a comprehensive understanding of the brand and business relationships that matter most. The result is marketing strategies that make your organization more effective as well as more visible.
Interconnected economies and global enterprise make world financial news more vital than ever, but few U.S. advertisers look beyond The Wall Street Journal. Ad sales reps for Financial Times had compelling facts and figures, but needed a bigger story: a brand story.
How do you make authority, integrity and accuracy exciting? Next Street produced a digital video that stimulates corporate brand managers to raise their sights from Wall Street to the world, helping Financial Times build revenues online as well as in print.
Next Street’s digital expertise is helping one of North America’s leading media and marketing companies develop integrated marketing programs for advertisers. For allergy reliever Zyrtec, Next Street created a website to act as a hub for consumer interaction across all Meredith’s media properties.
The site combines consumer engagement, entertainment, and allergy management information. Unique content – including video, tools, tips, polls and games – keeps consumers coming back. Visits soared past 10,000 in the first weeks, and Next Street is helping Meredith make digital lightning strike for other advertisers like Frusion yogurt smoothies.
After a Next Street brand audit revealed that Gourmet Caterers was an extraordinary company being held back by ordinary marketing, the owner asked the Agency team to reposition the brand in its marketplace. A new look telegraphs Gourmet’s quality story, and sales reps have materials they can customize for each prospect. Sales tools that integrate with the new website make the most of every contact.
The new marketing campaign produced an immediate jump in awareness and active sales leads. Along with more special events business, Gourmet secured exclusive, long-term contracts at iconic venues including Boston Symphony Hall and Tanglewood.
I feel that they’re part of our company. They’re not just an outside agency working with us – they’re us.
Are we telling the right story to the right people? A brand audit can help you discover what matters most to people and map out effective marketing strategies for all the audiences that matter.
Reinforcing a food service provider's reputation as the region's quality leader helped the company win $35 million in new contracts. Next Street also developed a design system that enables sales reps to create compelling marketing materials themselves.
Can our website work harder? Next Street can make your site the hub for interaction with your organization and all the channels that your audiences use: mobile apps, news feeds and social media. Powerful analytics and search-engine optimization help us continuously improve performance for clients.
By sharpening a 100 year-old nonprofit’s story and developing custom content, Next Street increased website traffic by 46% in the first month, reduced administration costs, and enhanced donor participation.
We want to do something completely new… Next Street and its technology partners create new applications, not simply apply them. We can help your organization design innovative digital solutions that transform what is possible.
Next Street is helping four of the nation’s leading medical research centers create a dynamic digital learning environment to train primary care physicians in genetics and genetic risk communication to patients. Administrative software will track how doctors learn and make it easier to update content based on new data.
How can I make my company better known? The Next Street creative team is known for advertising and collateral materials that are tightly focused on business goals. Even other communications firms trust Next Street to tell their story:
Next Street is helping one of the world’s most respected news organizations deliver a more compelling story to U.S. advertisers.