Next Street's marketing solutions are designed to realize our clients' business goals, not simply get a message out. We begin most assignments with a brand audit: a comprehensive understanding of the brand and business relationships that matter most. The result is marketing strategies that make your organization more effective as well as more visible.
Interconnected economies and global enterprise make world financial news more vital than ever, but few U.S. advertisers look beyond The Wall Street Journal. Ad sales reps for Financial Times had compelling facts and figures, but needed a bigger story: a brand story.
How do you make authority, integrity and accuracy exciting? Next Street produced a digital video that stimulates corporate brand managers to raise their sights from Wall Street to the world, helping Financial Times build revenues online as well as in print.
Next Street’s digital expertise is helping one of North America’s leading media and marketing companies develop integrated marketing programs for advertisers. For allergy reliever Zyrtec, Next Street created a website to act as a hub for consumer interaction across all Meredith’s media properties.
The site combines consumer engagement, entertainment, and allergy management information. Unique content – including video, tools, tips, polls and games – keeps consumers coming back. Visits soared past 10,000 in the first weeks, and Next Street is helping Meredith make digital lightning strike for other advertisers like Frusion yogurt smoothies.
After a Next Street brand audit revealed that Gourmet Caterers was an extraordinary company being held back by ordinary marketing, the owner asked the Agency team to reposition the brand in its marketplace. A new look telegraphs Gourmet’s quality story, and sales reps have materials they can customize for each prospect. Sales tools that integrate with the new website make the most of every contact.
The new marketing campaign produced an immediate jump in awareness and active sales leads. Along with more special events business, Gourmet secured exclusive, long-term contracts at iconic venues including Boston Symphony Hall and Tanglewood.