ERIN CALLACI JUREW, Partner and Chief Marketing Officer

Erin’s primary focus is on the development and implementation of Next Street’s marketing and communications strategy.

Erin has more than 20 years of experience in business development, management and operations as a director of account management in a large, global advertising firm and as founder and chief executive of her own communications firm. Her expertise is in integrated marketing communications and advertising including strategic planning and implementation and brand and identity development and positioning.

Most recently, Erin was chief executive of Bitflip, an award-winning marketing communications agency that she founded and led for nine years, from 1997 to 2006. Under her leadership the agency grew to a staff of 21 professionals serving a diverse portfolio of blue-chip global financial services, media, education and nonprofit clients that included Goldman Sachs, Lane Bryant, Pearson, PricewaterhouseCoopers, TIAA-CREF, The New Yorker magazine, PBS and Open Society Institute. Bitflip provided an array of integrated marketing services from strategy through implementation across all media platforms, traditional and interactive.

Prior to founding Bitflip Erin was a VP, Account Director at Foote, Cone & Belding on the Planters/Lifesavers, Marriott Hotels and Citibank accounts, developing strategy and brand positioning for advertising campaigns with total budgets in excess of $40 million and staff of 50+ account, media planning, creative and production professionals.

Early in her career, Erin spent four years as an Associate in the Education and Communications Department of the Asia Society. She holds a B.A. in History from the State University of New York at Binghamton and an M.A. in East Asian Studies from Harvard University.

Erin volunteers as communications advisor to City Year, an AmeriCorps organization dedicated to youth citizen service in the U.S., and as advisor to the Black Cowboy Project, an educational music program created by jazz vocalist Allan Harris on the subject of people of color and the settling of the American West. She is also lead singer and guitarist in the Obo White band.