Next Street Launches a New Website Built to Reflect the Firm’s Ongoing Evolution

A redesigned digital experience that better highlights who we are today and where we're helping our clients go tomorrow.

At Next Street, our mission has always been to strengthen small businesses and the organizations that support them. As our work has expanded, so has the need for a digital experience that better reflects our expertise, our solutions, and the impact we're creating alongside our clients.

Today, we're excited to share the new Next Street website, a redesigned experience built to better serve corporations, governments, philanthropic organizations, partners, and small businesses seeking practical solutions to strengthen local economies and business ecosystems.

Why We Redesigned Our Website

Our previous website launched in 2022. Since then, both Next Street and the markets we serve have evolved significantly.

Over the past several years, we've:

• Expanded into new markets and industries,

• Introduced new technology, data, and advisory solutions,

• Refined our offerings based on client feedback while evolving our commercial strategy, and

• Continued to grow our expertise, leadership, and market presence.

Simply put, our website no longer reflected who we are today, or where we're headed next.

The redesign aligns our digital presence with four strategic priorities:

• Business transformation

• Client experience

• Marketing performance

• Technology modernization

What's New

The new website is more than a visual refresh. It's a comprehensive redesign focused on making it easier for you to understand our work, discover relevant solutions, and engage with our team.

Better Experiences for Every Audience

We've created clearer pathways for our key audiences including corporations, government agencies, philanthropic organizations, partners, and small businesses making it easier to find relevant content and solutions.

Whether you're looking to strengthen supplier ecosystems, expand access to capital, support entrepreneurship, or develop place-based economic strategies, the site now offers a more intuitive journey.

A Solutions-First Experience

The new website reorganizes content around the challenges our clients are solving, highlighting our solutions, industry expertise, and client impact. You can now more easily explore how Next Street helps organizations:

• Strengthen supplier and procurement ecosystems

• Build resilient small business economies

• Improve access to capital and business resources

• Design and implement economic development strategies

• Measure and communicate impact

A Modern Technology Platform

Behind the scenes, we've migrated the site from WordPress to Framer, providing a faster, more flexible content management system that improves performance, design capabilities, and long-term scalability.

Designed for Growth

We've integrated stronger calls to action, improved user journeys, and a more structured top-of-funnel experience that helps visitors discover relevant insights, research, case studies, and solutions based on their needs.

Built for SEO and AI Discovery

The new website has been built with an optimized information architecture, stronger technical SEO foundations, and AI-friendly content structures to improve discoverability across traditional search engines and emerging AI-powered search experiences.

Looking Ahead

Our new website is an important milestone, but it's only the beginning.

Over the coming months, we'll continue expanding the site with new research, client stories, and thought leadership content designed to help organizations build stronger businesses, stronger supply chains, and stronger communities.

Whether you're a longtime client or visiting Next Street for the first time, we invite you to explore the new experience and discover how we're helping organizations create more resilient and inclusive economies.