Our research aimed to address these multi-faceted questions:
To what extent do small businesses in California create quality jobs for their owners and workers?
What are the needs and potential solutions for supporting small businesses—across the spectrum of stages, industries, and regional ecosystems—in offering quality jobs?
What gaps exist in the ecosystems providing business support and quality job creation for small businesses in California?
Small businesses are drivers of economic opportunity in California
99% of all businesses in California are small businesses
53% of CA’s private sector workforce is employed by small businesses
Small businesses are important levers for quality jobs for low-wage workers as pathways for entrepreneurs and drivers for job creation for workers throughout California, particularly in LMI and BIPOC communities
We believe that public policy reforms that will impact how small businesses register, operate and sell their products while also addressing crucial small business worker needs, such as 1) expanding access to diverse small business capital, 2) creating trusted avenues for business support to build management expertise, 3) increasing channels to access market opportunities, 4) connecting small businesses with local workforces, and 5) fostering targeted support for small businesses to spur quality job creation.